Capsule Colors - The Natural Choice

Color matters - whether it's the latest fashion design, or the latest trends in capsule color. Studies show that color is what first attracts consumers and entices them to buy products. With global trends moving towards a more "natural" lifestyle, it only makes sense that the "capsule" capsule is a more "natural" color palette for more consumer appeal.
Until recently, capsule manufacturers did not consider capsule color as a feature of value addition. Not long ago, capsules were only available in standard capsules of brown, dull, blue or a combination of two basic colors. Today, progress in the manufacture of capsules has added countless pallet options as well as transparent and opaque skin, capsule with metal sheets, and capsules that match the natural colors of Nature itself. As color and its leading role in consumer appeal have become more focused, capsule coloring has taken on more importance.
"Natural" Color Capsules That Increase Popularity
Today's users are knowledgeable and smart. You will find that they make informed purchases and evaluate additional facts and labels. More and more consumers are looking for natural products that are free of additives, artificial colors and artificial flavors, and those that are less likely to be allergic. Natural dyes are considered "value added" and there are people who are willing to pay the price for them.
In 2009, natural dye was used for the first time in the manufacture of capsules. Natural colors are produced through the same natural source. For example, the green dye is derived from the natural algae, spirulina. Chocolate colors, such as caramel, are made with warm corn or sugar syrup. Natural dyes can be made from various natural sources such as riboflavin, or carmine. While comparable colors can be produced in a synthetic way, natural dyes offer consumers the added value they see in supplements.
The Importance of Color in the Production of Capsules

• Studies show that capsule color can play a role in the therapeutic effect of these substances.


• Color affects brand recognition. About 80 percent of brand recognition is driven by color recognition.


• Color appeals are known to aid in memory retention. For example, natural colors are instantly connected to "nature" by the user. Since the association was created, users will be able to easily remember your product, along with its value added!


• The colored capsules were used successfully to distinguish the products from competition on the shelves. Reported as a user glancing at the product on the shelf, there is a 1/20 window of one second for the product to appeal. The bright and elegant colored capsules can work to differentiate the product and create open windows work for you!

Research Supports the Role of Color in Product Appeal
Choosing the right color is called "soft" science. Studies show that about 93 percent of people rely on visual appeal when buying a product.1 Appeals and label information are two important factors that drive consumers toward purchasing.
The same concept can be used for supplementation.

• 92% of users believe that color makes a great impression2


• 90% believe that color plays a part in attracting new customers2
  81% believe that the effective use of color gives the product an advantage


• Various forms and colors of capsules stimulate neurological sensation. Market research shows that 80 percent of our sensory assimilation is through visual perception.

Capsules can be produced in a variety of colors. Color differentiation or color coding is a new trend that marks different colors for different uses. For example, a red capsule denotes a weight loss capsule, in which the blue capsule promotes men's capsule. Their various colors and combinations include red, purple, blue, green, blue, orange and also metals such as gold, bronze, platinum and silver.
References

1. Seoul International Color Expo 2004.


2. Conducted by Xerox Corporation and International Communications Research

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